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We have a home for your research. Our community journals and sections cover many academic disciplines.

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Ready to publish? Start your submission today and get more impact for your research by publishing with us.

Check our guidelines and policies for everything you need, from choosing a journal to submitting your manuscript for review.

Our efficient peer review means you’ll get a decision on your manuscript fast – our average acceptance time is 96 days.

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Research on Environmental B2B Marketing Strategy Based on 4P+4C Dual-track Integration Framework: A Case Study of an Adsorption-reaction Synergistic Composite Plant Deodorant Product

Article · 22/04/2026

Research on Environmental B2B Marketing Strategy Based on 4P+4C Dual-track Integration Framework: A Case Study of an Adsorption-reaction Synergistic Composite Plant Deodorant Product

With the deepening implementation of the Dual Carbon strategy, the environmental protection industry’s market focus is shifting from standalone technology product exports to providing comprehensive environmental solutions tailored to customer value. The traditional 4P marketing theory has revealed limitations in…